di Giulia Pecoraro Progettazione sperimentale Obiettivo dell’esperimento: rilevare l’impatto che il posizionamento della birra sullo scaffale esercita sull’attenzione e sulla decisione di acquisto dei consumatori. … Leggi tutto »L’impatto sui consumatori del posizionamento della birra sullo scaffale: uno studio di neuromarketing
di Alessia Anneo 1. Presentazione Il livello di gradimento degli spot pubblicitari o del packaging di un prodotto spesso è affidato ai tradizionali metodi di… Leggi tutto »L’impatto degli spot della birra sui consumatori: uno studio di neuromarketing
by Giulia Pecoraro Experimental design Aim of the experiments: detect the impact of beer in-store layout and shelf designs on consumer attention and purchase decision.… Leggi tutto »Beer shelf positioning impact on consumers: a neuromarketing study
by Alessia Anneo 1. Abstract The measure of TV commercials or a product packaging liking is often assigned to the traditional marketing strategies, like focus… Leggi tutto »Beer tv commercials’ impact on consumers: a neuromarketing study
Neurotechnologies are emerging as one of the areas of greatest scientific interest of the XXI century. They integrate advanced methods of Electrical Engineering and Computer… Leggi tutto »Where neuroscience and nanotechnology meet. An interview with Giulio Nicolò Meldolesi
Aim: To test a non-invasive presurgical protocol for temporal lobe epilepsy (TLE) based on ‘‘anatomo– electro–clinical correlations’’. Methods: All consecutive patients with suspected TLE and… Leggi tutto »Temporal lobe epilepsy surgery: different surgical strategies after a non-invasive diagnostic protocol
Objective: To evaluate the efficiency and safety of pre-surgical video-EEG monitoring with a slow anti-epileptic drug (AED) taper and a rescue benzodiazepine protocol. Methods: fifty-four… Leggi tutto »Seizure clusters and adverse events during pre-surgical video-EEG monitoring with a slow anti-epileptic drug (AED) taper
Summary: Genital and sexual manifestations represent rare clinical phenomena during or after focal seizures. The semiology of these types of automatisms is controversial. In particular,… Leggi tutto »Genital and sexual manifestations in drugresistant partial epilepsy
SUMMARY: Epilepsy surgery for seizures arising from the posterior cortex often requires intracranial investigations in order to identify the Epileptogeniz Zone that should be surgically… Leggi tutto »Epilessie posteriori farmacoresistenti esplorate mediante elettrodi subdurali
The lateralizing value of a neuropsychological battery including several memory tests on a large sample of consecutive patients with drug-resistant temporal lobe epilepsy (TLE) evaluated… Leggi tutto »Capacità dei test di memoria di predire il lato della zona epilettogena nell’epilessia temporale farmacoresistente
